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The Corporate Anthropology Center
- Holds a vision to unite the diverse talents of corporate/business anthropologists with the immense expanse of worldwide corporations.
- Provides some of the fastest consumer research with our Ask Consumers Now™ easy query page
- Predicts behavior over a variety of conditions with our Virtual ConsumerLand™ Avatar Modeling System
- Links up talent with need
Opening up usage of our massive database allows informational access like never before. Now, we can query in a live format over 50,000
individuals with the possible turnaround time of 24 hours. Know it fast, reliably and economically with our fast info queries.
Also, using our Virtual ConsumerLand™ Avatar Modeling System, we can project consumer behavior over time. Think of online simulation
video games where thousands of individuals are modeled. Mark those individuals with the characteristics of known consumers. Then watch
what happens.
You can learn about how consumers react not only to your product and marketing strategies, but also how the effect of your competition may
change consumer behavior. Consumers have limited time and money. We can help you understand their future behavior probabilities to best
design your own success. Our Real-time Information Consumer Avatar Modeling System brings in-depth answers to nearly any
corporate/consumer query using Consumer Avatars, which were built over the past 29 years of research. These avatars reflect a specific
consumer and may be used to predict behavior over time using multiple variables. Based on an ecological system and similar to population
dynamics of massively multipleplayer online games, the modeling procedure takes into consideration the environment of current times, the
geo-political-cultural influences, personal beliefs and motivations to model a run over time in an effort to predict consumer behavior. The
simulation for the model essentially builds cities and suburbs then populates them with consumers. The avatars interact over time according
to the vectors programmed into that specific situation.
By setting up a central location for anthropologists to list their skills and for corporations to locate needed talents, the benefits abound for
all. The Center teaches the business world the value of cultural perspectives in an increasingly global marketplace as well as integral uses
within corporate culture.
Increasing profits, beating the competition, improvement in employee production, creativity and communication; greater success in product
innovation, design and marketing; and increased predictive skills targeting consumer trends and behaviors, and delineating the competition
impact - culminates in the results of anthropologists in the business field. Opening our extensive database services allows precise depiction
of consumer reality sets. Educating corporate professionals in the skills of anthropological techniques brings valued understanding in all
facets of the business realm. The marketplace has gone global, are you there yet?
Go Global, Go with the Center, contact: info@anthrocenter.com
What is corporate anthropology?
Besides being one of the best new methods of raising profits, by understanding consumers, innovation with employees and analyzing
competitors, a corporate anthropologist is trained to enter new situations and to assess trends, patterns, concepts and beliefs held by
a group. From the information, a "reality set" is assembled of group perception and means of navigating life situations. The method
may be applied from small groups to large populations for successful and quantifiable predictions and strategies. New to the center is
a certification program for corporate anthropology. Anthropology is a rare degree and experience in the
corporate/consumer/competitor realm is far more unusual. Unlike MBAs, anthropology degrees are so unusual that there is only one
undergraduate anthropology degree for every 26 in business and one anthropology Ph.D. for every 235 MBAs. Textbooks now have
chapters on business applications. The University of South Florida has created a course of study for anthropologists headed for
commerce. Here at the Center, you can find the means to attain additional success in the global business environment. For more
information about becoming a corporate anthropologist or receiving training for your staff, contact
austin@corporateanthropologycenter.com. Our program is specifically tailored to train corporate professionals in anthropological
techniques geared specifically for the business world.
What happens at the center?
- When corporate needs require:
- ~ Increased profits using in-depth information about consumer beliefs and predictive behavior.
- ~ Stay ahead of competition by knowing consumer attitudes about the other companies.
- ~ Results from computer modeling of consumer and also competition patterns.
- ~ Rapid turn-around in information gathering, as fast as 24 hours.
- ~ Significant fiscal savings in human work hours.
- ~ Assurance in advertising/marketing plans.
- ~ On target tactical predictive functions.
- ~ Analysis within the corporation to improve human systems, communication and idea generation.
- ~ Training for establishment of in-house corporate anthropology methods.
- ~ Sources for corporate anthropologist specialists.
- ~ A one-stop location for improving inter-workings within the corporate environment, intelligent and predictive demographics with
modeling capability, and insight into competitors' impact upon consumers.
The Database: 29 Years - Over 11,000,000 People - Fully functional modeling - Accurate prediction
Demographics give you dots on a map.
We give you thoughts, beliefs and lifestyles on a map.
- Knowing how consumers think provides clarity on how consumers react; taking prediction to another level. We get into their heads for
the most accurate prediction possible with lightning-fast answers saving both time and money. Nobody does it faster, better or
cheaper. We have refined this for nearly decades, have customized computer programs which are time tested in the real world for
accurate information.
- ~ Over 29 years collecting and tracking US consumer thoughts.
- ~ Expansion into European and Pacific rim countries.
- ~ Real-time updates of changing consumer modalities/thoughts/trends with nearly
- ~ Identification and tracking of elements (concepts/ideas) over
- ~ Evaluation of client product, presentation and marketing from
- ~ Modeling of product cycle by utilizing elements such as
- ~ Impact analysis of competition regarding consumer attitudes of
- ~ Training to replicate our time-tested methodology.
Market research and evaluation at your fingertips on a single question or subscription basis. You could hire employees with benefits or
have our entire company working for you, saving you time and money with research and analysis already completed. Single questions run
through the entire database of the current year are only $2,000. This enables you to query over 50,000 people across the US plus it
also includes the full-run modelling of consumer reaction to your query. Multiple queries bring costs down to $1,000 per query. Also
available is an annual subscription customized to your corporate needs. We have the fastest, most reliable, time-tested methodology
and modeling system. Turnaround time is only one week, with non-business day and 24 hour turnaround available for a slight increase in
cost. All information is nondisclosure. If needed, a per competitor non-compete contract can create the exclusive rights to usage of
our information by your company.
How it works: For over 29 years we used anthropological methods for intense data collection in over 200 US cities. This is not the
person with a clipboard in the mall who is randomly asking people a question or two. This is a scientific method of hiring individuals for
multi-day interviews, home visitation, and long-term observation of personal attributes. Anthropologists are not known to drop into a
tribal group, say a few hellos and questions, then extrapolate the dynamics of a culture. We are meticulous and as complete as
possible; think of the archaeological digs using toothbrushes and teeny scrapers. Then project this into a population and you will have
some idea of the vast effort the information collection process entails.
Petabytes up to exabytes of information came together to create the ultimate in cultural reconstruction, placing an ethnographic
concept per population group specific to geographic region or age cohort. In some cases, we have tracked the same individuals time
for an age/growth/change chart. By learning the beliefs, the very culture of vast numbers of people, we can create a Reality Set of
standards from which to predict everything from types of large household purchases, brand loyalties, preferences for large or small
candy bars, car usage showing what consumer needs shall be in the next few years, what genres and issues will draw crowds into the
movie theaters; anything from the grand scale to the smallest interests can be modeled and predicted. In the past our center worked
exclusively with only a few clients, however the technological advances now allow us ease of usage, prediction, access into the data and
modeling at an unprecedented level.
Film studio asks moviegoer reaction to theme, actors and concepts before any purchase of the script goes forward.
Automobile manufacturer learns the trend in consumer needs ahead of time, allowing for
R & D to target the product to the market.
Housing market can be anticipatory by predicting living needs, lifestyle changes and fiscal willingness to invest in a home.
Non-US corporation desires to enter the US market and wishes to test the waters for product acceptance, packaging design, pricing
and competitor analysis.
Snack companies can analyze diet patterns for improved sales, riding the consumer curve for greater success.
When a corporation knows the consumer, products become streamlined significant money-saving methods.
Contact us for our information regarding how we can assist your corporation to cut budgets and increase profits with targeted information.
We can track and predict consumer trends, patterns, thoughts and beliefs over the 29 year period with ease, showing growth, change and
altered spending ideals. Contact us for more information: info@anthrocenter.com
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| Consulting - Market Research - Consumer Modeling System - Prediction and Trend Analysis - Innovation |
| Center for Corporate Anthropology The Global Hub for Cultural Business Anthropology Training and Certification - Consumer Research and Database - IntraCorporate Services - Competitor Analysis - Corporate Anthropologist Directory Phone:970.430.0180 Contact: info@anthrocenter.com "When you work, you trade a piece of your life. Be certain your work is worth your life." Aunti Aunti, French Polynesia |
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