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Our planet is linked together as never before and corporations need to know how to operate in a global environment.
Because anthropologists understand other peoples and their cultures, their information and methods are invaluable.
Here at the Center, our time-tested methods give you your money's worth. We save you money with better info.
Price: Keeping an active database of over 11 million people could cost millions a year. Not for us, our programs, data
and maintenance stay in-house. Our rapid live person query system is also designed and used in-house. We save
millions per year with our innovations. We pass our savings on to your company. Cheap, fast, good.
Expertise: Because we have in-depth knowledge of global trends and an intelligent active data warehouse with 11
million people, we can help you with different applications for new products and services. By using our resources, we
can profile macro consumer trends and attitudes. A client can acquire specific information about product potential and
foresee new windows of opportunity. Tracking industry breakthroughs and directions allows our clients to better tune
a product for their consumers and out pace their competition. We have over 30 years of experience relating
anthropological methods to corporations and consumers. Success is our joint goal.
Objectivity: One of the most important skills of a professional anthropologist is being able to step back from a
culture and all ethnocentricities in order to generate the most impartial vision possible. Such training permits a fresh
viewpoint for the client to examine methods, goods and services in a new light, in a focused yet all-encompassing
manner. If we believe we cannot help a client, we will not generate a proposal, and at any time during a
consultancy, we will honestly appraise and communicate the assignment’s progress.
Efficiency: Most corporations have generated structures which may impair the collation of diverse information and the
synthesis of patterns, outcomes and strategies. Our tools, databases and talents unite to create guidance faster
and better. We choose to do actual fieldwork that enables us to truly know and understand the American (and
international) consumer.
Anonymity: In these times of mega-mergers and converging industries, we prefer to act as the invisible player,
guiding our clients without need for publicity. We do not reveal the identity of our clients even if we speak at
conferences or are interviewed. More often, we decline such invitations to best protect our clients, unless specific
permission is granted for informational release.
Effectiveness: Every client we have counseled/consulted has met with success, often greater than expected. Part of
this is due to the scope, ethics and power of the feasibility study. A substantial factor is the comprehensive
integration of related materials, a piecing together of the puzzle of life in our technological society. We want you to
succeed in this global environment.
Staying current on trends. Independent of any client interests, the Center for Corporate Anthropology incorporates
two processes. The first involves annual “sweeps” with open-ended focus groups with updates throughout the year
to stay abreast of consumer reality sets, the way the world is perceived, from macro to micro trends and systems.
This knowledge can then be applied for product-consumer predictions. A large, intelligent, active database of millions
of individuals (as well as an international database), allows the Center to guide better the development of products.
The database meshes seamlessly with our extensive modeling program for accurate predictive results. It's like the
real people are copied into the computer virtual world. They "live" there simulating how they live in the real world.
The second process provides the integration and assessment of technological advances with the analysis of potential
applications as breakthroughs diffuse into corporate and societal cultures. The knowledge resulting from the above
two procedures allow the Center to guide clients towards more successful futures by projecting the likely outcomes of
potential paths. In summary, the success of The Center for Corporate Anthropology is based upon the careful
selection of clients coupled with the positive application of cultural and industrial factors; the way we see it, we only
succeed when our clients succeed.
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