Anything You Need to Know About Consumers
The Intelligent Data Warehouse:
30+ Years Over 11,000,000 People - Active simulation modeling - Accurate prediction
Demographics give you dots on a map.
We give you thoughts, beliefs and lifestyles on a map.
Knowing how consumers think provides clarity on how consumers react; taking prediction to another level. We get
into their heads for the most accurate prediction possible with lightning-fast answers saving both time and money.
Nobody does it faster, better or cheaper. We have refined this for 3 decades, have customized computer programs
which are time tested in the real world for accurate information. This is far more than mere datamining.
- One of the largest intelligent data warehouse modeling systems in the world.
- All data is accessible, interactive and predictively integrated to real people in real world conditions.
- Over 30 years collecting and tracking US consumer thoughts.
- Expansion into European and Pacific rim countries.
- Real-time updates of changing consumer modalities/thoughts/trends with nearly immediate turn-around for
simple questions.
- Identification and tracking of elements (concepts/ideas) over time since 1979.
- Evaluation of client product, presentation and marketing from R&D onward in context of consumer indications.
- Modeling of product cycle by utilizing elements such as competition, consumer receptivity and currents within
consumer culture.
- Impact analysis of competition regarding consumer attitudes of their prospective product lines and advertising
campaigns.
- Training to replicate our time-tested methodology.
Market research and evaluation at your fingertips on a single question or subscription basis. With our entire
company working for you, you save time and money with research and analysis already completed. Single questions
run through the entire database of the current year are only $2,000. This enables you to query over 50,000 people
across the US plus it also includes the full-run modelling of consumer reaction to your query. Multiple queries bring
costs down to $1,000 per query. Also available is an annual subscription customized to your corporate needs. We
have the fastest, most reliable, time-tested methodology and modeling system. Turnaround time is only one week,
with non-business day and 24 hour turnaround available for a slight increase in cost. All information is
nondisclosure. If needed, a per competitor non-compete contract can create the exclusive rights to usage of our
information by your company.
How it works: For over 30 years we used anthropological methods for intense data collection in over 200 US cities.
This is not the person with a clipboard in the mall who is randomly asking people a question or two. This is a
scientific method of hiring individuals for multi-day interviews, home visitation, and long-term observation of
personal attributes. Anthropologists are not known to drop into a tribal group, say a few hellos and questions, then
extrapolate the dynamics of a culture. We are meticulous and as complete as possible; think of the archaeological
digs using toothbrushes and teeny scrapers. Then project this into a population and you will have some idea of the
vast effort the information collection process entails.
Petabytes of information (1 petabyte of information equals filled data CDs stacked a mile high) came together to
create the ultimate in cultural reconstruction, placing an ethnographic concept per population group specific to
geographic region or age cohort. In some cases, we have tracked the same individuals time for an
age/growth/change chart. By learning the beliefs, the very culture of vast numbers of people, we can create a
Reality Set of standards from which to predict everything from types of large household purchases, brand loyalties,
preferences for large or small candy bars, car usage showing what consumer needs shall be in the next few years,
what genres and issues will draw crowds into the movie theaters; anything from the grand scale to the smallest
interests can be modeled and predicted. In the past our center worked exclusively with only a few clients, however
the technological advances now allow us ease of usage, prediction, access into the data and modeling at an
unprecedented level.
Examples of Query and Modeling Usage:
- Film studio asks moviegoer reaction to theme, actors and concepts before any purchase of the script goes forward.
- Automobile manufacturer learns the trend in consumer needs ahead of time, allowing for R & D to target the product
to the market.
- Housing market can be anticipatory by predicting living needs, lifestyle changes and fiscal willingness to invest in a
home.
- Non-US corporation desires to enter the US market and wishes to test the waters for product acceptance, packaging
design, pricing and competitor analysis.
- Snack companies can analyze diet patterns for improved sales, riding the consumer curve for greater success.
When a corporation knows the consumer, products become streamlined significant money-saving methods. Contact us for
our information regarding how we can assist your corporation to cut budgets and increase profits with targeted
information. We can track and predict consumer trends, patterns, thoughts and beliefs over multi-year period with ease,
showing growth, change and altered spending ideals.
Rapid Answers and Turnaround Time
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Virtual ConsumerLand™ Test your products and marketing campaigns before you launch 11 million people can predict the future
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Copyright 1979-2011 All Rights Reserved Anthrocenter
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11 million real people, digitized
into an active intelligent data
warehouse. Like watching people
live and react to your ideas.