Corporate anthropology, business anthropology, consumer research, consumer modeling, corporate
anthropology, business anthropology, consumer research, consumer modeling,corporate anthropology,
business anthropology, consumer research, consumer modeling, corporate anthropology, business
anthropology, consumer research, consumer modeling, corporate anthropology, business anthropology,
consumer research, consumer modeling, corporate anthropology, business anthropology, consumer research,
consumer modeling, corporate anthropology, business anthropology, consumer research, consumer modeling










Virtual ConsumerLand™
Test your products and marketing campaigns before you launch
Imagine the online social gaming environment populated with simulations or avatars based on real individuals. Then transfer this simulation to a
model populated with consumers, products, marketing, advertising, money, credit, banking, jobs, competition: Virtual ConsumerLand. By
identifying factors for your merchandise or products, we can analyse potential consumer behavior over time and study the effects of many
vectors, tweaking things to achieve a better balance for the long run. Consumer Avatars™ are virtual creations simulating real consumers.
Anthrocenter creates the only virtual consumer world where products, brands, advertising and marketing concepts can be tested using
modeled reactions from real consumers, and verified with real person sampling. Using 29 years of research into consumer beliefs, lifestyles,
plans and habits, each avatar utilizes those factors and allows the virtual consumer to mimic the real person.
Research on individual consumers is compiled into the knowledge base of our avatars, which allow the avatars to not only respond to designated
virtual environments, but also to project their behavior through time. Predictions have been tested against the real consumers' choices with a
strong statistical correlation and less than 3% error.
You can learn about how consumers react not only to your product and marketing strategies, but also how the effect of your competition may
change consumer behavior. Consumers have limited time and money. We can help you understand their probable future behavior to best design
and achieve your own success. Our Real-time Information Consumer Avatar™ Modeling System brings in-depth answers to nearly any
corporate/consumer query using Consumer Avatars™, which are the product of 29 years of on-going research. These avatars reflect specific
consumers and can be used to predict behavior over time using multiple variables. Based on an ecological system and similar to population
dynamics of ‘massively multipleplayer role-playing online games’ (MMORPGs), our modeling procedure takes into consideration the environment
of current times, geo-political-cultural influences, personal beliefs, preferences and motivations to predict consumer behavior. The simulation
for the model essentially builds cities and suburbs then populates them with consumers. The avatars interact over time according to the
vectors programmed into each specific scenario. You can become informed of potential outcomes before they happen - and use this information
to your advantage.
For more information on interlacing your company brand/products into the Virtual ConsumerLand of Consumer Avatars™, contact the Center!
VirtualConsumerLand@anthrocenter.com
We will want to know your informational needs, then we can input the needed factors to set the simulation into action. Describe your product,
uses, benefits, any info about your competition, marketing plans and then delineate your requirements for results. Be specific and focus on
your intended needs. For example, if you want to know how consumers will react to new coffee packaging, you do not want to focus on the
methods used to make the coffee. If you want to know if consumers will accept a certain actor in a specific role, you do not want to discuss
just the location of the film. If you want to know if consumers would buy a new car that cost more, make certain the information is
communicated. We will work closely with you to aid you in determining this information to create a seamless liaison. Easy and fast!


